New York, NY, USA - October 13th, 2026 - PRESS RELEASE - Sweetwater Labs, a natural skincare brand based in New York, has expanded its collection with three newer products: the Bloom Night Retinol Serum, a Firming Booster, and the Revive Glycolic Acid and Rosewater Mask. They build on the routine the brand is best known for, centered on its two bestsellers, the Rose Face Oil and the Vitamin Face Serum.
The Bloom Night Retinol Serum is made for evening use. According to the company, it reduces the appearance of fine lines and improves collagen production. It is priced at $58.
The Firming Booster is designed to work with products customers already use. It can be added to any serum or moisturizer, and the company says it tightens and smooths the skin and lessens the look of fine lines. It is priced at $75.
The Revive Glycolic Acid and Rosewater Mask pairs glycolic acid with rosewater. It is designed to gently exfoliate and leave skin looking radiant, and starts at $50.
The new products follow the same approach as the rest of the line. Founder Nadia Doh started Sweetwater Labs after repeated allergic reactions to conventional skincare products. She then spent a decade on apothecary and botanical science research before the first product reached customers. The aim was skincare made only from natural ingredients that works for all skin types, including sensitive skin. Every product is cruelty-free and non-GMO, and the range is vegan apart from the brand’s goat’s milk soaps.
The brand’s established favorites continue to anchor the collection. The Rose Face Oil is made with pure Bulgarian rose and argan oils. The Vitamin Face Serum pairs vitamin C with hyaluronic acid and has drawn devoted reviews. One customer, H.G., described it simply as THE serum. Another longtime user, K.D., said in a review that she has noticed fewer fine lines after two years of using it.
Sweetwater Labs began in Manhattan retail, with locations at the Turnstyle Underground Market near Columbus Circle and The Oculus at the World Trade Center, before moving primarily online. The brand holds the Google Top Quality Store badge and ships across the United States from its own website, with free U.S. shipping on orders of $30 and over.
The Bloom Night Retinol Serum, Firming Booster and Revive Glycolic Acid and Rosewater Mask are available now at sweetwaterlabsnyc.com, alongside the full collection.
About Us
Sweetwater Labs is a New York-based natural skincare brand founded by Nadia Doh. Developed after a decade of apothecary and botanical science research, its products are made from pure, natural ingredients for all skin types, including sensitive skin. The brand is cruelty-free and non-GMO.
Website: https://sweetwaterlabsnyc.com
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