New York, NY, USA - October 17, 2026 - PRESS RELEASE - Sweetwater Labs, a natural skincare brand based in New York, says its Rose Face Oil remains one of the two bestsellers in its line, alongside the Vitamin Face Serum. The oil has built its following among customers with sensitive skin, the group the brand was first created for.
The Rose Face Oil combines two ingredients: pure Bulgarian rose oil and argan oil. The company describes it as super nourishing and hydrating, and says customers can expect visible results in four weeks. In keeping with the rest of the line, it contains no synthetic fragrances, parabens or chemical preservatives. Its scent comes from the rose itself.
Customer reviews point to both how the oil performs and how it feels to use. S.B. wrote that her skin was glowing and that the oil smells glorious. Another customer, S., said she uses it on her sensitive skin and that it tightens her pores. O.D. wrote that the oil works and smells wonderful, and that her only wish was for a bigger bottle.
The product reflects the brand’s beginnings. Founder Nadia Doh started Sweetwater Labs after repeated allergic reactions to conventional skincare products. She then spent a decade on apothecary and botanical science research before the first product reached customers. The goal was skincare made only from natural ingredients that works for all skin types, including sensitive skin. Every product in the line is cruelty-free and non-GMO, and the range is vegan apart from the brand’s goat’s milk soaps.
The Rose Face Oil can be used on its own or as part of a wider routine. Customers often pair it with the Rosewater and Aloe Face Toner and Mist, which the company says hydrates, calms and tones, or with the Vitamin Face Serum, which pairs vitamin C with hyaluronic acid. The brand also offers a Firming Booster that can be added to any serum or moisturizer.
Sweetwater Labs began in Manhattan retail, with locations at the Turnstyle Underground Market near Columbus Circle and The Oculus at the World Trade Center, before moving primarily online. The brand holds the Google Top Quality Store badge, which it notes is awarded to fewer than 3% of e-commerce brands. It ships across the United States from its own website, with free U.S. shipping on orders of $30 and over.
The Rose Face Oil and the full collection are available at sweetwaterlabsnyc.com.
About Us
Sweetwater Labs is a New York-based natural skincare brand founded by Nadia Doh. Developed after a decade of apothecary and botanical science research, its products are made from pure, natural ingredients for all skin types, including sensitive skin. The brand is cruelty-free and non-GMO.
Website: https://sweetwaterlabsnyc.com
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